2016 Winter Term
EDU309 Media Literacy
メディアリテラシー
  Language of Instruction: E
  鄭 仁星 (JUNG, INSUNG)


CREDIT (単位): 3
Period(s)
時限数
Lec.(講義) Sem.(演習) Lab.(実験実習) Exe.(実技) Intensive(集中講義)
3         
General Description (概要)
This course focuses on critical analysis of media messages and impacts of various media including TV, music videos, newspapers, advertisements, websites, and social media on children and youth. It aims to empower students to explore, understand, analyze and control the effects of mass and digital media on young people and themselves.

テレビや、音楽ビデオ、新聞、広告、ウェブサイト、ソーシャルメディアを含む様々なメディアの子どもと若者へのメッセージや影響について批判的に考察する。学生が、若者一般や自らに対するマスメディアやデジタルメディアの影響を探索、理解、分析、そして制御することができるような力を身につけることを目指す。


Media affects how we perceive the world and people. With media becoming so prevalent and powerful in our society, and with student access to computers and the Internet expanding so fast in homes and schools, "media literacy" is becoming the basic form of literacy to provide lifelong empowerment to both the student and the citizen. This course will provide students with the opportunity to develop their understanding of the complex functions of the media, including magazines, TV, music, smart phones, video games and the Internet in the context of education, with emphasis on critical analysis and production of selected media.



 
Associated abilities in the ICU Diploma Policy / 関係するICUディプロマ・ポリシー上の能力

 
Learning Goals(学習目標)
Objectives of this course are to help students:

1) improve critical thinking on media by analyzing various sources of information and examining messages behind the media (i.e. TV shows and news, advertisements, music videos, social media and the Internet)
2) develop skills to be a sensible creator of media (i.e. advertisements) , and
3) be aware of importance of media literacy in education




 
Contents(内容)
Week 1: Dec. 5
Course overview
Topic: What is media literacy? Media influence on children and young adults

Week 2: Dec. 12
Topic: Analyzing Media #1 Advertisements (Bring two advertisements: one you like, one you dislike)

Week 3: Dec. 19
Topic: Analyzing Media #2 Music (Bring two music videos/lyrics: one you like, one you dislike)

Week 4: Jan. 9 No class, holiday

Week 5: Jan. 16 (Due: Analysis Report 1)
Topic: Analyzing Media #3 TV shows and news

Week 6: Jan. 23
Topic: Analyzing Media #4 Social Media and Websites

Week 7: Jan. 30 (Due: Analysis Report 2)
Topic: Creating Advertisement #1 Advertisement Design (Audience, Message, Strategies)

Week 8: Feb. 6
Topic: Creating Advertisement #2 iMovie workshop; Advertisement Creation

Week 9: Feb.13
Topic: Creating Advertisement #3 Photoshop workshop; Advertisement Creation

Week 10: Feb. 20
Presentations and Feedback; Revision
Teaching Effectiveness Survey
(Advertisement Due: Feb. 24 Friday midnight)

* This syllabus is subject to change at the discretion of the instructor.




 
Language of Instruction(教授言語の詳細)
English will be used for lectures, discussions and other activities, assignments and tests. References written in Japanese can be used for assignments.

Lecture - English
Readings/Materials ? English
Tests/Quizzes/Assignments ? English
Discussions/Presentations/Other learning activities ? English. Japanese can be used during discussions for group work.
Communication with the instructor - English


 
Grading Policy(成績評価基準)
1/2) Two Media Analysis Reports (20% X 2 -- 40%)
# Report 1 - Choose one case from Music videos and Advertisements, and deconstruct the case; 1,500 words including references; Due: Jan. 16 midnight)
# Report 2 - Choose one case from TV programs and Websites, and deconstruct the case; 1,500 words including references; Due: Jan. 30 midnight)

Key evaluation criteria include: No minor errors in writing, Applying analysis strategies learned in the class, Clear presentation of ideas, Critical analysis of the case, Good references (not quantity).

3) Advertisement Creation (40% - 20% Group Ad. Product / 20% Individual Report) - Group work. As a pair, develop an advertisement (a 1-2 min video ad. OR an ad. using Photoshop) to influence minds, attitudes or values of teenagers; AND write about a 1,000 word report explaining the ad creation process and what you have learned/experienced/felt. Details will be explained during the class)

Key evaluation criteria include: Visually appealing moving/still images and texts; Advertising techniques that you have chosen enhance the effect of your ad; Anticipated impacts on teenagers; Reflective thinking on the ad creation process; Your contribution to the group work.

4) Comments and Quizzes on Required Readings and Lectures (10%)

5) Attendance and In-Class/Online Participation (10%)

## Extra credit for applying advanced production skills or creative ideas in advertisement (up to 10%)


 
Expected study hour outside class(授業時間外学習)
You are expected to spend about 210 min. per week for required and optional readings, assignments, presentation preparations, test presentations, and other learning activities.

 
References(参考文献)
Selected reading materials will be provided each week. Major references include:

# Buckingham, D., Burn, A., Parry, B., & Powell, M. (2014). Developing media literacy in young adults: Culture, creativity, and critique. New York: Routledge.
# Potter, W. J. (2015). Introduction to media literacy. SAGE Publications,
# De Abreu, B.S. (2007). Teaching media literacy. New York: Neal-Schuman Publishers, Inc.
# Paxson, P. (2004). Media literacy: Thinking critically about visual culture. Walch Publishing.
# Center for Media Literacy http://www.medialit.org/
# Media Smarts http://www.media-awareness.ca/english/teachers/media_literacy/what_is_media_literacy.cfm
# NHK Broadcasting Culture Research Institute http://www.nhk.or.jp/bunken/index-e.html
# UK’s Ofcom http://www.ofcom.org.uk
# Media Education Foundation http://www.mediaed.org/wp/links


 
Learning Support Resources for Students (学生のための学修支援リソース)
If there are learning support resources that are especially recommended for this course, they will be listed below.
Here (ICU Internal page) is the list of learning support resources available at ICU.
このコースで特に利用を推奨する学修支援リソースがある場合、以下に記載されます。
ICUで利用可能なリソースの一覧はこちらです(学内ウェブサイト)

 
Notes(注意事項)
1) Attendance is required. Because active participation is crucial for student learning, students are required to attend all the classes and to log in to the Moodle site regularly. In principle, after three absences you automatically fail the course. It is the student’s responsibility to discuss a make-up plan with the instructor regarding any missed work after being absent.
2) Plagiarism will not be tolerated. Plagiarism, cheating, and other forms of academic dishonesty will be punished according to School regulations.
3) Incomplete or late assignment will result in a one point penalty per day.


 
Schedule(スケジュール)
5/M,6/M,7/M

 
URL


 
ICU Policy on Academic Integrity / 学問的倫理基準に関する本学の方針 (レポートや論文執筆における留意事項)