General Description (概要)
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This course explores what it is to be persuasive in various cultural contexts and how culture affects styles of negotiation. Students then apply their new awareness to the development of a persuasive speech and to participation in a simulated negotiation.
様々な文化的コンテクストの中で，説得の論理がどう機能するか，また交渉スタイルに対する文化的影響を検討する。学生は，こうした事を踏まえて説得スピーチを行い，かつ交渉の場を想定したシュミレーションに参加する。
How are words used to change people’s minds? What makes us pay attention to someone’s words, sung, spoken, or written? Does the spoken (or sung) word have more impact than the written one? What makes someone click on the headline of an online publication? Is an image more powerful with or without a linguistic frame? Can language be more persuasive than an image? Is persuasion, like humour, culture-specific? These are questions that will be explored in this course about how rhetoric, the art of verbal persuasion, operates in contemporary society. Engaging in this course will promote ICU diploma policy aims such as developing learner autonomy and responsibility for learning; connecting classroom lectures with 'real world situations' (your daily life); and how you and others express yourselves orally and in writing.
言語はどう人を操作するのだろうか。話し言葉や書き言葉、歌は人の注目をどう集めるのだろうか。話し言葉や歌は、書き言葉に比べ、より影響力があるのだろうか。人はなぜインターネット上の見出しに魅かれるのだろうか。画像は文字が付随することで説得力が増すのだろうか。説得は、ユーモアにみられるように、文化により異なるものなのだろうか。このコースではこのような質問に答えながら、修辞が説得のためにいかに現在の社会で活用されているかを検証する。
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Learning Goals(学習目標)
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The goals of this course are (1) to develop an awareness of how language is used to persuade and manipulate by looking at rhetoric, the art of verbal persuasion, and recognizing how a range of rhetorical devices, including repetition and metaphor, are employed in popular songs, and memorable advertisements, headlines and tweets, political speeches, and film titles; and (2) to practise the use of rhetorical devices in making language more persuasive.
NB This course will be taught online using zoom so please make sure that you have the software downloaded and the technical capacity to participate. Class meetings will be recorded and available to access and review on Moodle.
このコースの到達目標は、①復唱や比喩などの修辞法を通して言語がどう説得や操作に用いられるかを学び、音楽、広告、見出し、ツイート、政治的演説、映画作品の題名にどう応用されているかを検証すること。また、②説得力を向上させるための修辞法の活用を学ぶこと、である。
注意 このコースはオンラインコースです。参加するためにZoomソフトが必要です。
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Contents(内容)
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第１回： Introduction: language as communication and as an exercise in persuasion and power; rhetoric and the ‘art of persuasion’, as ‘language intelligence’: What makes language persuasive?
第２回：Ethos, logos, and pathos; simple is best: repetition, rhyme, and memory; the power of the triple; political rhetoric
第３回：Tracing cultural shifts in persuasion through cigarette advertising: a prototype for addictive design
第４回：The metaphors and extended metaphors we live and persuade by; words at work in journalism and politics; Socratic, visual, and verbal irony;
第５回：Persuasive songs: music as a rhetorical tool; the rhetoric of messages and stories
第６回：Practising persuasion: self-introductions in the context of a job interview
第７回：Othello: a master course in manipulation The ethics of persuasive practice. An analysis of sections of Shakespeare’s use of rhetoric to shape his characters and persuade viewers; how film manipulates our gaze
第８回：Ethos, extended metaphor, and passionate commitment: an analysis of the Malala Day speech at the UN
第９回： Persuasion roots/routes: Online advertising practices and uptake as a new measure of persuasive power; the Hook Model of action, reward, and investment; ; the Persuasion Language Model and how advertising counters consumer awareness
第10回: Narrative transportation; submission of final project (scrapbook of persuasion
samples from daily life and comments); reflection
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Language of Instruction(教授言語の詳細)
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Lecture: English
Readings/Materials: English and Japanese
Tests/Quizzes/Assignments: English and Japanese
Discussions/Presentations/Other learning activities: Class discussion and presentations are in English; comment sheets may be in English or Japanese
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Communication with the instructor: English in class
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Grading Policy(成績評価基準)
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Evaluation is based on thoughtful participation in every class. Please note that attendance is not the same as thoughtful participation, which means engagement with the materials and the timely submission of completed comment sheets after each class; all in-class assignments; and short essays (50%); midterm persuasive performance (20%); and final digital or paper scrapbook archive (30%)
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Expected study hour outside class(授業時間外学習)
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210 minutes per week.
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References(参考文献)
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Selections from the following texts, as well as other current articles:
Baral, Ori. Postmodern Advertising in Japan: seduction, visual culture and the Tokyo Art Directors Club. Lebanon NH: Dartmouth College Press, 2015.2003.
Collins, Philip. When They Go Low, We Go High: speeches that shape the world and why we need them. London: 4th Estate, 2017.
Eyal, Nir. Hooked: How to Build Habit-Forming Products. New York: Portfolio/Penguin, 2014.
Lakoff, George, and Mark Johnson. Metaphors We Live By. Chicago: U of Chicago Press, 2003.
Phillips, Barbara J, and Edward F. McQuarrie. “Narrative and Persuasion in Fashion Advertising.” Journal of Consumer Research 37.3 (October 2010): 368-392.
Skinner, Quentin. Forensic Shakespeare. Oxford: Oxford UP, 2014.
Toye, Richard. Rhetoric: a very short introduction. Oxford: Oxford UP, 2013.
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Learning Support Resources for Students (学生のための学修支援リソース)
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If there are learning support resources that are especially recommended for this course, they will be listed below.
Here (ICU Internal page) is the list of learning support resources available at ICU.
このコースで特に利用を推奨する学修支援リソースがある場合、以下に記載されます。
ICUで利用可能なリソースの一覧は こちらです （学内ウェブサイト）。
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Notes(注意事項)
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This course is taught online and you will need zoom software to participate so please make sure your software is updated. Before each class I will send an email to let you know what we will be doing in the class. The audio of the lectures and slides will be archived on Moodle for you to review, and you will be given a window of 24 hours to prepare comments and submit.
This course will be conducted in English, with most materials in English, as well (the film has Japanese subtitles). Students' written assignments may be in English or Japanese.
Students are expected to attend every class session. If a student misses 3 sessions or more without any explanation, s/he will get a failing grade (‘E’) even if she/he has satisfied all other requirements. Two tardy arrivals and early leaving before class is over will count as one absence.
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Schedule(スケジュール)
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3/TU,2/TH,3/TH
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URL
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